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LISBON, Portugal -- Atletico Madrids only previous European Cup final appearance branded the club with the nickname that has come to encapsulate its penchant for misfortune. Beating Real Madrid in the Champions League final on Saturday may finally put that moniker to rest. Atletico was on the cusp of winning the European Cup on its first appearance in the final in 1974, leading Bayern Munich 1-0 in extra time after Luis Aragones curled home in the 114th-minute at Heysel Stadium. The Spanish club was clinging on until defender Hans-Georg Schwarzenbeck stepped up to smash home a powerful right-footed equalizer from outside the area in the 120th-minute. Without penalties to decide the champion, a replay was scheduled just two days later in Brussels. But having experienced the title slipping from its grasp in such fashion proved too much for Atletico, and it lost 4-0 to a team featuring Franz Beckenbauer and Gerd Mueller. Following the defeat, president Vicente Calderon termed Atletico "the jinxed ones" or "pupas." "We practically had the trophy in our hands," said Atletico goalkeeper Miguel Reina, father of Spain international Pepe, reminiscing of what could have been before Schwarzenbecks low shot beat him. The loss seems to have had a long-lasting effect on the club. "Atleticos history may have been different with that title, which was the first for Bayern," said former striker Jose Eulogio Garate, who played in that final 40 years ago. Atleticos history is filled with success and clouded by unnecessary turmoil and disorder. Such is Atleticos knack for dramatics that the team hymn includes the phrase: "What a Way to Suffer." One of the most famous advertising campaigns in Spain featured a young child looking up at his father to ask "Daddy, why do we support Atleti?" The father looks off in thought before the phrase "Its hard to explain" takes over the screen. During its Spanish league title winning run this season, Atletico did the near unthinkable -- it did not stumble or implode as might have been expected. Instead, coach Diego Simeones team showed the verve of a champion and a knack for coming through when it counted to secure a fourth major trophy since 2009/10 -- following two Europa League titles and a Copa del Rey. "The club is growing. Were pushing forward, building a stronger team, getting better -- despite the economic differences in this league," said Simeone, who has also relied on one of the top qualities of the 1974 team -- strength on the counter attack. Atletico won the Intercontinental Cup after Bayern spurned its invite, and it has an impressive trophy haul overall: 10 Spanish league titles, 10 Copa del Reys, one Cup Winners Cup, two Europa Leagues and two European Super Cups. "Its been seven or eight years now that pupas doesnt follow us anymore," Atletico president Enrique Cerezo said after the club secured its first league title since 1996 last Saturday. "When Calderon labeled the team that, it certainly was at that time. Maybe now they should call us the good luck ones." That could be difficult as Atletico almost seems to embrace the nickname at times, like when it celebrated the 40th anniversary of its lone European Cup final defeat last week. "Atletico does represent something different, something special," said Spanish coach Javier Irureta, who played against Bayern. "Usually they only organize homages for champions, not for the losers. "But the club is like that." Red Auerbach Celtics Jersey . The 2014 edition will be the ninth meeting between the Caps and Vikes in a tradition that dates back to 2005. "Since the original Whitecaps, the club has enjoyed fantastic support from fans in Victoria and all across Vancouver Island," said Whitecaps FC president Bob Lenarduzzi. John Havlicek Celtics Jersey . Plata blasted a rising shot to the upper left corner for his team-leading seventh goal of the season. He got the kick after referee Allen Chapman ruled Chris Tierney fouled John Stertzer in the penalty area. http://www.authenticcelticsproshop.com/Bill-Russell-Jersey/ . Off-Season Game Plan looks at what the Blue Jackets may do to build upon last seasons success to return to the playoffs again next year. Marcus Smart Jersey . -- Down to 10 men and behind on the scoreboard, Toronto FC displayed its perseverance. Walter Brown Jersey . -- LaMarcus Aldridge returned to the Trail Blazers lineup, happy to know that things didnt go awry without him.ST. LOUIS - San Francisco linebacker Patrick Willis left Monday nights game at St. Louis in the third quarter with a toe injury and is not expected to return.Willis, a seven-time Pro Bowl selection, leads the 49ers with 44 tackles this season. He had three more before leaving the game against the Rams.Rookie Chris Borland replaced him.The Niners are already without linebacker NaVorro Bowman, who waas hurt in last seasons NFC championship game.ddddddddddddWillis leads the NFL in tackles over the past seven seasons.San Francisco also lost backup safety Jimmie Ward to a quad injury in the third quarter, and the team said he would not return. Starting guard Mike Iupati was taken to the locker room for tests after he suffered a head injury in the final two minutes of the quarter. ' ' '